Utah company Lions Not Sheep ordered to stop ‘Made in USA’ claims

FILE – This Jan. 28, 2015, file photo shows the Federal Trade Commission building in Washington. (AP Photo/Alex Brandon, File)

(AP Photo/Alex Brandon, File)

SALT LAKE CITY — The Federal Trade Commission has ordered Utah-based clothing company Lions Not Sheep Products, LLC to stop making false “made in the USA” claims.

And in a 5-0 vote, the FTC also ordered owner Sean Whalen to pay $211,335.

A lawsuit against Whalen and his company was filed by the FTC in May of this year.

The complaint said Whalen’s company removed the foreign labels from the garments and replaced them with fake “made in the USA” labels.

The FTC order states that Lions Not Sheep cannot claim that its products are manufactured or assembled in the United States without proving that they meet FTC requirements. standards.

“Companies that affix false Made in USA labels to imported products are deceiving their customers and undermining honest businesses, and we will hold these companies and their executives accountable for their wrongdoing,” said Sam Levine, director of the Office of Privacy Protection. FTC consumers. in an online statement.

“American consumers have the right to know the truth about where their clothes and accessories are made.”

Lions Not Sheep must also “be clear” about foreign production, according to the order.

The FTC also ordered the company to be transparent about any claims that qualify as “made in the USA.” Any product whose components are manufactured or processed in a foreign country must clearly disclose this.

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Charles P. Patton