Global Middle Eastern media group SRMG is heading to the Cannes Lions International Festival of Creativity for the first time, showcasing the best and brightest media creators and innovators from across the MENA region.
Now in its 68th year, the Cannes Lions festival is recognized globally as the destination for creative excellence with its annual forum for the media and creative industries. “Participating in the Cannes Lions is the perfect opportunity for SRMG to showcase the wide range of talent and partnership opportunities available in the MENA region on the global stage,” said Jomana Rashed AlRashid, CEO of SRMG.
“As the only publicly listed media company in the Middle East, SRMG is uniquely placed to celebrate industry success and explore future trends. Participating in the Cannes Lions festival gives SRMG the opportunity to showcase what we, and the MENA region, have to offer in terms of talent, innovation and creativity. Media as we know it is changing and SRMG is playing a leading role in transforming the media landscape and preparing for the opportunities that the future of media presents,” she continued.
The Cannes Lions 2022 theme is “Focus on the Future” and SRMG has crafted a bespoke program of activations with experts from leading global and MENA companies, industry thought leaders and some of the world’s leading creative innovators. .
Learn more about the SRMG Experience program here.