Sean Whalen Lions Not Sheep USA dress fraud
(ABC4) – A Utah-based company and its owner Sean Whalen have been forced to pay $211,335 for falsely claiming that their imported clothes were made in the United States, according to the Federal Trade Commission (FTC).
In May 2022, the FTC filed a lawsuit against the company alleging Whalen added fake “Made in USA” labels to clothing imported from China and other countries.
Under the order announced Thursday, Whalen and Lions Not Sheep must stop claiming that products are made in the United States unless they can prove that the final assembly or processing of the product – and any processing important – takes place in the United States. all product components are sourced from the United States
Another part of the order requires any “qualified ‘Made in USA’ claim to include “clear and conspicuous disclosure about the extent to which the product contains foreign parts.”
Following the ruling, the FTC also ordered Whalen and Lions Not Sheep to stop making false Made in USA claims and tell the truth about foreign production.
This judgment was based on a FTC ruling effective from August 2021. The ruling states that if a person introduces, sells, or advertises a commercial product with a “Made in America” or Made in the USA label, final assembly or processing of the product must take place in the United States. United States, and any major processing that goes into the product must occur in the United States, and finally, all ingredients or components of the product must be manufactured and purchased in the United States
ABC4 has contacted Lions Not Sheep for comment.