Pinterest shows off the vibrant side of creativity at the Cannes Lions festival

Just by browsing through the list of creatives collaborating with Pinterest for the festival, we can tell it’s going to be an all-star lineup — all of whom seem equally excited. In particular, Glasgow-based designer Gabriella Marcella, who designed a mural for Pinterest’s pier, sees it as a long-awaited opportunity to step out of her comfort zone and dust off those pre-pandemic social skills. “It’s only been in the last few months that I’ve been able to get out and get around; meeting creative people I would never have met in Glasgow otherwise,” she tells It’s Nice That. “I had forgotten how much I love it and how essential it is for our creative development.” In addition, artist Frankie Zombie, who will lead a trainer customization workshop, sees a great opportunity for collaboration. “Having the opportunity to engage with artists from so many different mediums and learn about their origins, their lifestyle, their origins is such a blessing to me.”

The experience has three interactive creative spaces. First, step into the Pinterest Predicts salon for an unexpected look inspired by the Pinterest Predicts 2022 trends. Makeup artist Wendy Asumadu, hairstylist Naeemah Lafond, and nail artist Lili Creuk, to name a few , will offer everything from mermaid waves to ocean-inspired “nailscapes” (made entirely of fake nails!). If you’re considering a jeweled ponytail or even a thin line tattoo, this is your chance to be bold and do it in style. Then you can immerse yourself in the Idea Pins studio where you can join creators for exclusive workshops. Have you ever wondered what color your aura is or what sneakers would look like if you designed them yourself? This is your chance to find out.

If all that wasn’t enough, you can end your day with something that goes hand in hand with Pinterest: shopping. The Gifting Gallery is the perfect opportunity to show someone you know them. Gifts are one of the main reasons people shop on Pinterest – nine out of ten people use it for gift ideas. Whether you love your pet more or your partner, there’s something for everyone. This sense of thoughtful gifting is something Pinterest holds at the heart of its ethos, and to reflect that, it’s giving attendees the chance to enter a raffle to win a keepsake for someone back home. While Pinterest has always sought to provide its users with a creative digital experience, its programming at the Cannes Lions festival brings that insightful, community-focused online presence into the real world.

Charles P. Patton