Lions Not Sheep fined for swapping ‘Made in China’ and ‘Made in USA’ tags

A clothing company known for its inflammatory clothes defending the Second Amendment and Donald Trump was fined after the Federal Trade Commission discovered that the company had falsely claimed that its imported garments were made in the United States

Based in Utah Lions not sheep and its owner, Seanwhalewere fined $211,335 last week after the FTC found the company had removed “Made in China” labels, replacing them with fake “Made in the USA” labels, according to an FTC press release.

The fine follows a complaint filed by the FTC in May.

According to the FTC, the company added fake Made in USA labels to clothing imported from China and other countries. The FTC statement did not identify the other countries.

The clothing company sells items including t-shirts, sweatshirts and jackets on its website as well as through Amazon and Etsy.

According to the FTC, the products are widely marketed via social media, saying it would “show people that it’s possible to live your life like a LION, not like a sheep.”

Some shirts on his website say “give violence a chance,” depict former President Trump as the Terminator, and feature military-style guns.

“You have two choices, to be led or to be led”, the company’s website read Monday.

Whalen could not immediately be reached for comment by USA TODAY.

In addition to the fine, under a Order 12 pages from the FTC, the company and its owner must “stop making false made-in-the-USA claims” and “be clear about foreign production.”

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Additionally, under the order, any qualifying Made in USA claim must include “clear and conspicuous disclosure” about the extent to which the product contains foreign parts, ingredients or components, or processing.

He goes on to say that if a product is assembled in the United States, the company must ensure that it was last substantially processed in the United States, that its main assembly takes place in the United States and that its assembly operations in the United States are substantial.

Natalie Neysa Alund covers trending news for USA TODAY. Contact her at and follow her on Twitter @nataliealund.

Charles P. Patton