Pixellot partners with Lions Cricket Union of South Africa for CricketTV
Pixellot presents the world’s first automated multi-angle solution for live cricket in collaboration with the Lions Cricket Union, South Africa
Pixellot, the world’s leading provider of AI-automated sports video and analytics solutions, launches CricketTV – the first AI-powered multi-camera solution for live cricket – in partnership with the Lions Cricket Union.
Pixellot and its African partner Interactive Television Africa (ITV) have been testing CricketTV for several months. The AI solution learned cricket by filming practice matches as well as batting and bowling practices at the iconic Imperial Wanderers Stadium, located in Johannesburg, South Africa.
CricketTV will enable lower and grassroots league cricket clubs to make high quality images available to fans in a cost-effective and reliable manner, helping to advance the game both locally and globally.
“Cricket is a top sport in South Africa, from school and club level through to provincial and then national level,” says Wanele Mngomezulu, Marketing, Sales and Communications Manager, Lions Cricket. “Our partnership with Pixellot and ITV is groundbreaking for the game. It has the potential to allow us to grow and develop the game exponentially, using technology to engage with our coaches, scouts, fans and families – find out what’s next generation of cricketing superstars.
“This development excites me enormously. I endorsed the trial process because it is groundbreaking: innovation and breaking down barriers are things we are striving for,” says Jono Leaf-Wright, CEO of Lions Cricket. “We are extremely proud to be the first cricket syndicate and stadium in the world to launch such a powerful solution. CricketTV will help Lions Cricket show matches that would not normally be shown, which means more content and more cricket – for fans, parents, players, sponsors, selectors and coaches. This technology will ensure that it is not just our professional cricketers who will be exposed, but all the teams in our network of pipelines. a wonderful opportunity to come together and we can’t wait to see this AI technology for cricket come to life.
CricketTV will enable cricket coaches to benefit from automated analytics to improve player training, talent development and scouting. Pixellot captures all game video in the cloud and makes the analytics platform easily accessible to coaches for use in training.
“We are delighted to collaborate on this project with the Lions Cricket Union,” says Alon Werber, CEO, Pixellot. “CricketTV will democratize coverage of the game by bringing never-before-seen games to fans, all via cost-effective, reliable and high-quality broadcasting. In addition, we will also improve cricket by providing analysis to coaches, even pitches. more rural cricket, which was not possible to access before.
“Our Supersport Schools project is an initiative where we have already live-streamed hundreds of games, enabling the AI solution to learn and properly track rugby, netball and other popular sports. in South Africa,” says Shaun McCarthy, ITV. “It made sense for us to turn our attention to cricket. Pixellot’s technology has enormous potential to transform the game in South Africa and beyond – and we’re delighted to be working with the Lions Cricket Union to make it happen.