Exclusive Lions gear to be sold at Ford Field’s ‘The Stadium Collection’ – CBS Detroit
DETROIT – The Detroit Lions’ new official store at Ford Field, The Stadium Collection, debuts this preseason. The new and improved store will offer fans the opportunity to purchase exclusive Lions gear at Ford Field. The Stadium collection is managed by Levy Retail.
“We are thrilled to expand our partnership with Levy to include management of our Ford Field retail store, The Stadium Collection,” said Detroit Lions team president Rod Wood. “We’ve worked with Levy Retail to deliver top notch products unavailable anywhere else, as well as to ensure a better customer experience with improved store design. The goal of the Stadium collection is to meet all of our customers’ merchandise needs while providing a more efficient shopping experience.
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Fans attending the 2016 ATI Detroit Lions Training Camp Family Day on Saturday, August 6 will get their first glimpse of the store ahead of the grand opening on August 18 when the Detroit Lions play their home opener against the Bengals from Cincinnati.
“We are thrilled to have partnered with Lions to create a fan retail experience that will define the future of sports retail,” said Andy Lansing, President and CEO of Levy. “The design brings the heritage of the original Hudson Warehouse, the energy of fiery and customizable Lions gear, and technology to ensure every aspect of retail is focused on what our fans can. enjoy game day and the Lions brand.”
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Fans can expect to find Nike Lions gear, New Era hats and team collectibles. The Stadium Collection will continually receive new merchandise throughout the year and align with NFL initiatives, such as Training Camp 2016, Salute To Service and Breast Cancer Awareness. A new feature to be added to the stadium store are three interactive kiosks where fans can design custom Detroit Lions jerseys.
Season ticket holders will receive a discount at The Stadium Collection; the discount remaining active for the first hour after the doors open for home games.
Suite holders and Club Premium members will have the opportunity to RSVP for an exclusive first look from August 9-11. The store will be open to the public the week of its grand opening, August 15-17, during regular business hours, 10 a.m. to 6 p.m.
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Located on the first floor of the Ford Field lobby, The Stadium Collection hours of operation are 10:00 a.m. to 6:00 p.m. Monday through Friday. During home game weeks, The Stadium Collection will be open Saturday from 10:00 a.m. to 6:00 p.m. and Sunday when the gates open at Ford Field.