Detroit Lions Announce 2022 Touchdown in Your City Featured by Kroger Apps Now Open

DETROIT – The Detroit Lions announced today that 2022 online applications for Touchdown in Your Town presented by Kroger to benefit Michigan high school football programs are now open.

In partnership with Kroger, Riddell and United Dairy Industry of Michigan, Lions will provide support to schools in need with equipment, technology, clothing and/or grants.

“We are thrilled that Detroit Lions Touchdown in Your Town will continue into 2022, as part of the Detroit Lions Foundation’s mission to grow the game,” said Brian Facchini, senior vice president and chief communications officer for the Detroit Lions. “This program is a key pillar of our $5,000,000 investment in the community over the next five years.”

Programs should request support through an online application at, which opened today, Monday, March 14 and will continue through Monday, April 11 at 11:59 p.m. EST. Submissions will be reviewed by a committee comprised of members of the Lions organization and partners.

Michigan high school football coaches, athletic directors, and staff members are eligible to nominate their program. Applications are limited to one per school.

“Kroger is incredibly proud to partner with the Lions on such an impactful program,” said Rachel Hurst, Corporate Affairs Manager. “Touchdown in Your Town allows us to continue our mission to build a strong foundation for young people and make an impact for schools in need in the communities we live in and serve”

Once the programs are selected, the Lions will work with the school to surprise faculty, students and staff with current players, Detroit Lions Cheerleaders, Roary and their partners, who will reveal the new resources and/or funding. All in-person engagements will be based on state, federal, and NFL health and safety guidelines.

Designed to foster safe play and a love of football while leveling the playing field for Michigan high school football programs, the Touchdown in Your Town program has invested more than $554,000 since 2019.

Charles P. Patton